Authentic, wearable jewellery for the style-conscious man

The vision is simple: to compliment and celebrate individual style with simple, accessible and wearable designs.
Our jewellery and accessories move effortlessly through trends and styles.

Our brand embraces global culture, delivering contemporary designs with refinement and a light-hearted twist.

Born in Sydney, designed in London, worn worldwide.

Icon Brand was born in 2008, a project that combined our personal passion for contemporary style with our company’s 31 years of expertise in jewellery.

Our goal was to re-invent the timeless category of men’s jewellery for Generation Y, drawing upon our own eclectic tastes, and the iconic style of our male friends and colleagues.

We have forged an effortless design style, which is simple, refined, and is now increasingly identifiable to Icon Brand. Today our brand is sold in 32 countries, across six continents, and by many of the world’s best-known retailers.

From beginnings in Sydney, the brand is now designed and headquartered in London.